Claim your YouTube Channel Audit from the strategist who has worked with Ali Abdaal, Simon Squibb, rowVeg, and More!
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Trusted by 100+ creators including

The Proven System Growing YouTube's Biggest Creators

Master the exact, repeatable system I’ve used working with Ali Abdaal, Simon Squibb, and GrowVeg (and more) to engineer millions of views – built specifically for education-based YouTubers who want predictable, long-term audience growth.

Creators We Have Worked With

Ali Abdaal
Grow Veg
Simon Squibb
Bryan Johnson
Planet Wild
Davie Fogarty
Home RenoVision DIY

What I Do For You

You’re probably spending hours thinking of what to post next.

You’re writing scripts that never feel quite right.

You’re unsure what works anymore and you’re tired of guessing.

That’s where I step in. I handle the heavy creative thinking so you can focus on showing up, filming, or running your business. Whether you are building a personal brand or running a faceless page, I’ll help you grow faster and easier.

I’ve worked on over 2,000 videos and been behind strategies that generated more than 2 billion views. Now I use that experience to help creators build content that performs on every major social platform.

What You Can Get From Me

Free 5-Day Course: The Viral Concept Blueprint

 A short daily email that shows you how I come up with high-performing ideas, build viral hooks, and structure content in a way that gets attention

  • Perfect if you’re tired of overthinking content
  • No fluff, just clear strategies you can actually use
  • Built for creators who want real results

One-Off Strategy Call

Feel like your content is missing something? Let’s jump on a call and fix it
I’ll review your content, spot what is not working, and give you clear, actionable direction

  • Know exactly what to focus on
  • Get unstuck and grow with confidence

Perfect if you want honest feedback and strategy without wasting time.

Ongoing 1 to 1 Creative Support

This is the highest level of support.
If you are ready to take content seriously and want someone in your corner helping you grow, this is it. You’ll work directly with me and I will personally deliver:

  • Weekly viral content ideas tailored to your brand
  • Ready-to-film scripts or clean outlines
  • Title and thumbnail direction so you stand out.
  • Clear and honest feedback to help you improve fast.

Optional support managing editors or repurposing across other platforms.

Why Creators Work With Me

01
I’ve actually done the work

Over 2 billion views across thousands of videos.

Built multiple pages of my own with over 2 million followers.

 From big brands to faceless pages to solo creators, I’ve helped content grow where it matters.

02
You get me, not a team

I am the one doing the work. The ideas, the writing, the direction. If something is outsourced, I still oversee every part of it. You are not getting passed around.

03
I make content simple again

You stay focused on what you do best. I take care of the strategy, the thinking, and the structure. You finally stop guessing and start growing

Viral Concept Lab

I help creators stop wasting time and start growing across all socials

I’m Josh and if you’re sick of blank docs, weak hooks, and content ideas that just don’t land, let’s fix it.

At Viral Concept Lab, I work directly with creators and influencers & brands to handle the parts of content that slow you down. From viral ideas to full scripts and packaging, I build the creative system so you can focus on creating and growing.

I’ve got over 6 years of experience in the content space. I’ve scaled multiple of my own pages to a combined total of more than 2 million followers. I’ve worked for AU Vodka, one of the fastest-growing brands in the UK, and inside one of the largest creator agencies in the world. Now I help creators like you grow across all platforms without the burnout. 

Get Started Without a Call

If you already know you want help, you can skip the intro call and get started with direct support right now.

Choose a support package that fits your content goals and I’ll start building your system from day one

Not Sure Yet?

Book a free 15 minute discovery call. I’ll look at what you’re doing now and show you how I can help.
Zero pressure. Just honest feedback and clear next steps

Testimonial

Success Stories from
Our Clients

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Learn the strategies behind million-view videos in under 2 minutes every Friday:

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